Our Story


Created by born-and-raised Koreans, Scoop of Seoul introduces the best destinations our amazing capital city has to offer. Sure, shopping in Myeongdong and snapping selfies at N Seoul Tower is all good fun. At Scoop of Seoul, however, we venture beyond the beaten path to reveal the real hidden gems nestled away in the city, old and new alike. We’re just what it says on the tin: insider scoop on Seoul’s best-kept secrets, provided by those who know the city best.

As avid travellers ourselves, we know that everyone seeks out different experiences during their vacations. Whether you’re searching for beauty hotspots or iconic sites deep-rooted in history, we strive to be your very own trusted local friend and inspire you to have a more intimate appreciation of South Korea. Wanting to exclusively provide original content, we personally search every nook and cranny to uncover local treasures the guidebooks missed out on – from grandmas serving hot kimchi stew in their hanok homes; to bespoke third-wave coffee spots and bars that experiment in creative concoctions; even historical alleyways once home to the most famous Korean literati. We handpick distinguished destinations that we wholeheartedly love ourselves, and make sure all our locations are welcoming and accessible to travellers, too!

In the future, we aim to reveal insider info on each and every inch of South Korea, unearthing all of the country’s best off-the-grid finds. Email us anytime at scoopofseoul@gmail.com for questions, comments or feedback – we’re always happy to hear from you!